Mr. Paws
A pet boutique and grooming bar that’s playful enough for the pets, and calm and considered enough for the humans paying the bill.
The brief
Playful for pets. Grown-up for the people who pay.
Pet retail usually swings to one extreme — clinical, or cartoonish. We aimed between: a warm, gallery-like boutique with arched niches for product, a soft palette, and surfaces chosen to survive paws, water and the occasional excited tail.
The grooming bar sits behind glass as quiet theatre — owners can watch the magic happen, and the mess stays where it belongs.


